More than 500 companies have seen the value of using Zoined. We share their conviction that decision making based on timely, actionable and easily accessible data will, everything else being equal, always be more successful. Together we shape the future, making sure that the Zoined products are continuously developed to help our customers stay ahead. Browse our customer stories.

ZOINED® is trusted by hundreds of data-driven merchants

Customer stories

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Henrik Johansson

Group CFO, Picnic
Data visualisation helps to grasp things quickly. It is incredibly easy and fast to, for example, monitor our Like-for-Like sales during lunch hours and understand trends taking place in our different coffee shop segments. Hourly analysis makes it an easy task to, for example, pick up challenges in the early morning hours sales and quickly implement corrective actions.

This customer case explains a success story following the deployment of Zoined analytics, Restolution Point-of-Sale system and the Quinyx workforce management system at Finnish lunch & coffee chain Picnic as well as at the La Torrefazione chain belonging to the same Picnic group.

Olle Knuus

Buyer, Anton & Anton
ZOINED® Retail Analytics service helps us plan our coming seasons better.
For some products we have managed to increase our net margins by more than 30% by minimizing waste and lost sales. Reporting automatization saves us approximately 5h per month per store because we don’t need to do manual consolidation in Excel anymore.

Aarno Pohtola

CEO, Finland and Baltics, The Body Shop
Every day I get a full view of the performance status in the whole chain with the fast and visual reports from ZOINED® Retail Analytics.

We use the service to decrease the amount of manual work needed in reporting to franchisor, chain and individual stores. The Body Shop has managed to increase sales in Finland while the market situation has been extremely challenging and most retailers have been reporting considerable decrease in sales.

The key tool behind our success has been ZOINED® Retail Analytics service. It has helped us to react quickly to changes in the market and to split our goals to very concrete level in the stores. As a chain management tool Zoined has proved to be invaluable.

Lars Lönnqvist

CEO, GANT Stores, Finland
The core benefits of Zoined are the ease of use and clarity of the service.

Excel’s endless sheets are replaced by a browser based software and automatic email reports which both are always available. In addition, the data is easy to filter by your own needs. We are constantly developing our operations and training our store managers to take advantage of the reports and the portal.

Now the store managers can follow their sales on a daily basis with just one look and compare their business against other stores. A little competition increases the motivation of the sales people. I check the daily reports quickly even on weekends and in the portal I follow the daily sales and margins on chain and store level.

Petri Pellonmaa

CFO, Finlayson
We loved how easy it was to get started, and use. The impact was almost instant. The visual representation of data has transformed the way our people work.

The buying teams can see what collections, lines and items to keep and which to discontinue, which sales campaigns are working, and for the first time store managers can run a report that is easy to understand whenever they want.

We’ve also become much better at forecasting and we are more reactive to sales trends. It’s crucial in our business that we understand what is happening today so we can plan for tomorrow. Now with Zoined we have complete visibility of our performance and can access very detailed data quickly, so we make the best plans for our company. It’s transformed how we work and how we will work in the future.

Jarmo Nevari

CEO, Hifi Studio
The service brings a lot of value to the personnel of our whole chain as users get personal targeted email reports automatically delivered to them every day.

As soon as we decided to take Zoined service into use, we just planned carefully why and how we are going to use the service and right after that it was already in daily use. Now everyone from our staff knows their own store’s detailed performance also in comparison with other stores around Finland. We use the main metrics of Zoined service daily, which helps us to monitor and improve our customer service among other things.

Petri Kaskinen

CEO, Vehmaan PK-Puu Oy
Thanks to the Zoined analytics portal we know how to assign our resources to the right products and customers, and even better: at the right time.

With Zoined service creating reports and monitoring of different stores has gotten much easier. The saved time from creating reports is significant. A quick glance at the daily email report gives me a great overview of how much and what was sold yesterday.

Collecting and comparing the data from multiple stores is easy with the versatile reports available. The service is easy to use and fits perfectly for hardware stores needs.

Fredrik Eklund

Area Manager, Gateau
We have different hot spots in the stores. For example, the place where the customer makes the first stop and where she looks at, that’s a big hot spot where we should place certain products. Zoined has been a great tool for us in planning these. We use it to support A/B testing for campaigns as well.

Gateau's mission is to run bakeries where customers can always rely on the highest quality of products and services. The business started in 1983 focussed on cafes, and currently comprises 37 bakery shops in 3 regions across Sweden. Gateau is nowadays a part of Fazer group and includes also 13 shops in Finland. Gateau’s business objective was to gain access to sales information and analytics on the spot in order to improve daily operations.

Joonas Kekäle

Managing Director, Kekäle
Stores can use Zoined to improve how products are being displayed and what are the placements for different brands. Of course Zoined is used to follow sales and inventories and, for example, in understanding when certain products are selling well.

According to the company’s managing director, Joonas Kekäle, “the greatest value of Zoined is that it is so easy and fast to use. You can allocate management’s time to analysis and decision making instead of spending it on creating reports. Stores can use Zoined to improve how products are being displayed and what are the placements for different brands. Of course, Zoined is used to follow sales and inventories and, for example, in understanding when certain products are selling well. Even the wishes from the stores towards the product managers are easier to justify when they are backed up by facts from Zoined. Planning of shifts for employees at stores is also a very relevant use case as we can better understand the sales pressure at different days and times”.

Sanna Tiitinen

Store Owner, Intersport
I have improved management of my time significantly after taking ZOINED® Analytics into use

Early in the morning I get a great overview of yesterday's sales. The reports are clear and easy to comprehend. Most of all I appreciate the quick response time of the service and ability to check the reports anywhere via my phone. I am no longer tied to the office pc when I need information.

ZOINED® Analytics offers our key personnel detailed information to support sourcing and sales on both product and sales person level.

Sophie Cole

Senior Merchandiser, Molton Brown, London, UK
With the help of Zoined, sales staff can follow a clear guideline, find out their ranking amongst their peers and focus their efforts on making progress, which keeps them very motivated.

Molton Brown empowers all sales staff to view individual store and chain sales performance via Zoined data & analytics. This transparency has motivated staff to drive a 16% increase in customer conversion to sale. Molton Brown now run a staff incentive scheme focused on key products to motivate staff and boost sales on strategically important ranges.

Antti Rönkkö

CEO, Nanso Group Oy
Our management team has easy access to our KPIs and they are visually presented in Zoined in a way that enables more detailed versatile analysis in an attractive user interface. We have been very pleased with the Zoined team with their customer-centric flexible way of working with us.

Lennart Bäck

CEO, Klockmaster
We have achieved great financial results by focusing and optimizing our assortment with help of Zoined analytics. Now recently with one bigger brand especially we have had really good results because the stores are more focused to work with them than they were before.

Klockmaster is a nationwide chain in Sweden with about 38 stores selling mainly watches. Latest trends in watches and watch technology have been the focus of Klockmaster’s business since 1972.

Henrik Johansson

Finance Director, Children's Day Foundation
Because the service brings transparency, Zoined also helps to motivate our employees and to make them more committed.

I wanted to develop our internal accounting and especially the follow-up and analysis on the sales. I surveyed also other analytics tools in the market but quite fast I noticed that Zoined responded to our needs best.

Also the kiosks and cafes of Linnanmäki use the service a lot. They follow particularly the hourly sales, which helps planning the shifts.The ticket sale follows the sales also on sales person level, and they even organized a sales competition for a specific product, which clearly improved in sales!

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