About Us
About Us
"At Zoined, we believe that by transforming data into actionable insights, businesses can unlock their full potential and achieve remarkable results."
Sasa Moilanen,
Zoined Co-founder and CEO
OUR MISSION
Our mission is simple = Give decision-makers the clarity they need to act with confidence.
We believe that the people closest to the customer (the people running the stores, managing the teams, making things happen) shouldn’t be the last to see the numbers. They should be the first. And those numbers shouldn’t need translating. They should be clear, relevant, and ready to use.
Zoined exists to remove the friction between data and action. We help businesses spend less time collecting information and more time improving performance. Whether that means catching a dip in sales before it becomes a trend, spotting a top-performing item early, or aligning your team around what actually drives results, Zoined is there to make it happen.
OUR VISION
We see a future where reporting doesn’t slow you down - it speeds you up.
Where sharing insights feels like second nature. Where meetings start with answers, not confusion. And where technology actually feels like it’s working for you, not making your job harder. That’s the world we’re building, one dashboard at a time.
In our vision, data becomes second nature. It’s not locked behind complex tools. It’s available to everyone, right when they need it, in a format that makes sense. It doesn’t matter if you’re the CEO or the shift supervisor. If you need to make a decision, the information is there, ready to support you.
Great decisions don’t depend on gut feeling, luck, or late-night spreadsheets. They depend on facts you can see.
WHO WE ARE
We’re a small team based in Finland, but our impact and our ambitions? They reach far beyond it.
We come from different backgrounds: operations, finance, tech, BI, analytics, retail, hospitality. What unites us is a belief that data should empower people, not overwhelm them. We’ve seen too many businesses with great potential get stuck using tools that just weren’t made for the way they work. So we built something better.
Zoined is the result of double-digit years of listening, iterating, and obsessing over the details that make or break a tool in the real world. And we’re still at it.
Nothing is ever perfect, and the only way to keep improving is to keep listening. So we stay close to our customers, respond to real feedback, and evolve the product as their needs grow and shift.
We don’t believe in bloated features or flashy dashboards no one uses. We believe in a product that solves problems.
Our Values
Respect
Respecting all the stakeholders we have, as well as our environment and society.
Curiosity
Curiosity is the prerequisite for learning. "Aim at first understanding others, then being understood by others."
Progress
Our drive for progress keeps us running faster & longer every day. Progress combined with respect and curiosity leads to continuous learning & improvement. We seek solutions that help our customers optimize their operations day after day, week after week, year after year.
