Retail POS Grows Recurring Revenue with Plug-and-Play Analytics

About Tilroy & Zoined

Tilroy is a cloud-based retail platform that brings POS, e-commerce, and inventory into one place, keeping stock, prices, and orders aligned across channels. Built on modern cloud and API principles, the platform gives teams one clear view of the business, from the store floor to the back-office.

Tilroy mainly serves specialty retail sectors such as fashion, sports, bikes, books, and home, where real-time inventory accuracy and smooth customer journeys are critical. Tilroy and Zoined have partnered since 2020 and today support dozens of shared retail customers. Tilroy runs the core retail operations, while Zoined adds the plug-and-play analytics layer on top of Tilroy's data.

How it Started

"Our retail customers were asking for deeper reporting on sales, margin, stock rotation, markdowns, and the impact of campaigns across stores and online. We considered building analytics ourselves, but the cost in time and focus was obvious. The smarter path was to integrate best-of-breed tools such as Zoined into the Tilroy omnichannel offering, so customers get a seamless experience."

Peter De Ranter, Founder & CEO of Tilroy

Why Tilroy Integrated Instead of Building In-house

Tilroy faced a product decision that most POS platforms eventually reach. Customers wanted deeper reporting and analytics, but the question was how to deliver it in the best way. With the product roadmap already full and centered on core retail operations, building analytics in-house would have required significant investment, new infrastructure, and ongoing maintenance, while pulling resources away from planned development. Peter captures the trade-off in one line:

"We considered building analytics ourselves, but the cost in time and focus was obvious."

Integration and Rollout Story

From the start, Tilroy wanted an integration that was predictable to implement and easy to roll out for customers as a plug-and-play analytics layer. The integration was built via Zoined’s modern REST API.

Peter explains:

“It was easy to predict the required rather small work amount, and we were able to execute our normal POS development roadmap uninterrupted while providing our customers also a fully working new analytics module.”

They started with sales data to give store teams daily visibility into performance. Once proven, the integration expanded to inventory, orders, and deliveries. Buyers, store managers, and leadership now work from the same data, using one shared source of truth.

Commercial Impact for Tilroy

The partnership model is proven in practice. Dozens of customers are already live using both Tilroy and Zoined, confirming that plug-and-play POS analytics can drive commercial results at scale.

It changes how Tilroy positions its POS platform in the market. Instead of promising analytics later or relying on basic built-in reports, Tilroy can offer a complete retail analytics and reporting module running directly on the customer’s own POS data.

This helps Tilroy compete against other POS platforms, especially for multi-store retailers looking for advanced POS analytics, while at the same time, Tilroy adds recurring revenue from analytics without increasing headcount or internal complexity. Customer retention improves as retailers use more valuable systems across the platform and rely on analytics in their daily decision-making.

Value story for Their Retail Customers

“The result is one language for the business. Store managers, buyers and the board see the same data and reach decisions faster with fewer surprises. It is clear, fast to use, and usually part of their daily routine.”

Peter comments. For retailers, the value of the Tilroy and Zoined partnership is clarity and speed across the entire organisation. Instead of fragmented reports or role-specific tools, teams work from the same POS-driven analytics using one source of truth.

Store teams gain real-time visibility into what is selling throughout the day. Retail managers follow sales, margin, stock rotation, and promotions in one place, without switching systems. Buyers plan purchasing and markdowns based on the same data stores operate on, while leadership gets a clear overview of performance with the ability to drill down when needed.

This shared analytics layer turns POS data into a daily decision-making tool, helping retailers move faster, reduce surprises, and align teams around the same numbers.

Lessons from Integrating Analytics into a POS platform

"Combine best-of-practice tools and let customers experience one integrated solution. Keep your team focused on building the POS while Zoined delivers retail reporting and analytics, onboarding, and support. Expect a clean integration and your retail customers will be live with best practice reporting in about a day. You gain a chance to offer a value-adding product module and a revenue model without building analytics, shorten sales cycles, and save internal resources while giving clients a world-class experience."

Peter De Ranter, Founder & CEO of Tilroy

Interested in partnering with us? Contact us here, tell us your needs, and we’ll coordinate accordingly.