From 2025-01-01 to 2025-07-30, compared to 2024-01-01 to 2024-07-30, Sales (VAT) for New York store increased from €444,161 to €482,801 , an increase of €38,640 or 8.70% .

• The largest direct change in Sales (VAT) occurred in the Cash payment_type, which accounted for a shift of €117,267 .

• No. of Visitors Coming In had a positive impact, rising from 20,030 to 36,180 ( 80.63% ), contributing approximately €187,689 to the increase in Sales (VAT) . This positive impact was especially marked in the TROUSERS subcategory ( +8.9% ) , from 25,445 to 27,717 .

• Avg. Unit Sales Value (VAT) increased from €33.60 to €36.75 ( 9.37% ), contributing around €36,040 to the sales uplift. The strongest impact within this metric was in the Emilia Sokura sales_person bucket ( €173,488 ) .

• Avg. Purchase Size (excl. Returns) decreased slightly from 1.32 to 1.31 ( -0.76% ), causing a small negative shift of €3,210.

• The Visitor Conversion Rate fell from 43.75% to 24.14% ( -44.82% ) in No. of Visitors Coming In , moving Sales (VAT) by about
  -€341,566 .