From 2025-01-01 to 2025-07-30, compared to 2024-01-01 to 2024-07-30, Sales (VAT) for New York store increased from €444,161 to €482,801, an increase of €38,640 or 8.70%.

• The largest direct change in Sales (VAT) occurred in the Cash payment_type, which accounted for a shift of €117,267.

• No. of Visitors Coming In had a positive impact, rising from 20,030 to 36,180 (80.63%), contributing approximately €187,689 to the increase in Sales (VAT). This positive impact was especially marked in the TROUSERS subcategory (+8.9%), from 25,445 to 27,717.

• Avg. Unit Sales Value (VAT) increased from €33.60 to €36.75 (9.37%), contributing around €36,040 to the sales uplift. The strongest impact within this metric was in the Emilia Sokura sales_person bucket (€173,488).

• Avg. Purchase Size (excl. Returns) decreased slightly from 1.32 to 1.31 (-0.76%), causing a small negative shift of €3,210.

• The Visitor Conversion Rate fell from 43.75% to 24.14% (-44.82%) in No. of Visitors Coming In, moving Sales (VAT) by about
  -€341,566.