Zoined’s Net Promoter Score (NPS) for 2024 is: 35 from 212 respondents.

For anyone watching the benchmarks, the average SaaS NPS score typically falls between 30 and 40. Top B2B SaaS players reach 50 or more ( VeryCreatives ). We are proud to stay ahead of the curve, but we know NPS is just part of the story

Zoined’s Recent NPS History

It is nice to see these comparisons over time, and it shows great overall trust in our product from our valued customers. We really appreciate that continued support you give us.

While the score has lowered compared to earlier years, due to factors such as increased growth and consequent resource strain, we're staying driven and focused on what's next. We know there is work to do and we are committed to adding value at every turn.

Our team might be small, but with recent additions we are adding great value, sharpening our product, and moving forward with confidence. The future looks bright.

Why NPS Matters in SaaS

In SaaS, long term success depends on customer satisfaction and retention. Unlike one time product sales, SaaS thrives on long term subscriptions and renewals ( Klieverik )

NPS offers a solid way to understand how satisfied customers are, how likely they are to stay, and where churn risks appear ( Reichheld ). But it is not the only tool. We combine NPS insights with behavioral data, like what we track in GA4 and what users tell us, to improve the overall user experience.

That is how we stay competitive in a market full of alternatives and how we stay ahead of B2B SaaS NPS benchmarks and NPS benchmarks by industry 2024

Moving Forward (+ Customer Interview)

This score is not a trophy. It is a checkpoint.

We will keep listening, improving, and aiming higher because outperforming the NPS benchmarks only matters if it reflects real customer outcomes. Thank you to every customer who shared feedback. You help shape what Zoined becomes next.

While you're here, why don't you check out this customer interview we did recently. It goes a little more in-depth compared to just looking at NPS 🤝.

ps. If you are a Zoined user, keep an eye out. You might see an NPS questionnaire soon 👀